We exist so cafés can earn more money
We don’t do branding so we can buy you better coffee- for less.
Owning a cafe is tough
We lower our costs of coffee by not doing flashy marketing, origin trips, providing free machinery, flagship stores, etc..
Our sole purpose is to make you, the café owner, more money.
What sets us apart?
1.
Our Pricing Structure
We charge $20/kg + $70/week.
For everyone.
That’s the same if you do 10 kilograms of coffee a week or 100.
You know what you’re going to pay in advance so there’s no nasty surprises or price increases.
We only make money from the $70/wk.
What’s in that $20?
$11.65
Green Coffee Budget
This translates to around $9.60/kg we spend on green coffee (it loses weight as it roasts). These are 80-85 point coffees bought for OVER the cost of production. This to us is the only ethical way to buy coffee.
Saying you’re ethical is meaningless if farmers are still losing money.
$7.15
roasters, Gas and Utilities
This is around how much it costs to operate the roaster with staff, packaging and utilities expenses.
$2.20
Sales staff costs
Our sales staff earns this amount as a commission on top of their hourly rate.
If your success is their success, we’re all on the same side.
2.
We work for you
We don’t believe in a “partnership” with a roaster where you provide free advertising and tie your cafes success to others using the same brand. We tailor our product to you and remain behind the scenes.
Each café gets a different blend suited to their customers, you know them better than we do. This can be changed at any time if you’d like your coffee a little stronger, nuttier, more chocolatey, you name it and we can do it.
Our language.
This is how we describe each coffee.
Fruitiness
How fruity the coffee tastes. We currently use an experimental process Brazilian coffee to add fruitiness. This coffee gives more acidic esters and alkenes when extracted, leaving you with a fruitier cup.
Caramels
Our washed El Salvadoran coffee adds caramel and malt flavours when brewed and added to milk. Alternatives to this we can use are a Brazilian coffee and an Ethiopian coffee.
Cut THrough
How “strong” the coffee is. This adds what’s known as “coffee flavour", we roast components a little darker the higher you want this.
Chocolates
Chocolate flavours such as bakers chocolate or milk chocolate are added by using our natural El Salvadoran coffee, roasting this darker leads to more dark chocolate flavours.
Nuttiness
This is added by using a Colombian or Costa Rican lot roasted to a medium degree. Think macadamia, roasted almonds and peanuts.
Complexity
How much is “going on” with your coffee.
A lower complexity value is usually easier to drink but can seem “boring” to some older customers.
Aftertaste
How long the taste of the coffee stays in your mouth.
Get involved
If you’re here because one of our staff dropped you off a sample you can skip to the next step request alterations below
Order a sample
Clicking this button will take you through to getting a kg of our crowd pleasing starter blend that you can easily request alterations to.
Request alterations
You’ve received the sample and tasted it and now want to change it. That button below is for you!